02 / Society Our Role in Society
We measure ourselves by more than performance: by the communities we support, the water we return, and the standards we hold while we do it.
· How we contribute
Four ways we give back.
- 01
Communities
Through the Pernod Ricard India Foundation, programmes in education, livelihoods and women's empowerment reach communities across the country, with a reach of more than five lakh people.
- 02
Responsible drinking
We market our brands responsibly and run prevention and awareness programmes, in full compliance with Indian advertising and surrogate guidelines for the category.
- 03
Water & environment
Watershed projects and community farm ponds near our plants help secure water for agriculture, as we work towards being water-balanced in India's high-risk watersheds by 2030.
- 04
Ethics & livelihoods
We operate to a clear code of conduct, support thousands of livelihoods through our manufacturing and sourcing network, and contribute meaningfully to the public exchequer.
Good times, we believe, must come from a good place.
· Brands in focus
The brands behind the contribution.
Chivas RegalScotch Whisky
The GlenlivetScotch Whisky
Ballantine'sScotch Whisky
JamesonIrish Whiskey
AbsolutVodka
BeefeaterGin
MartellCognac & Brandy
MummChampagne
Havana ClubRum
Royal SaluteScotch Whisky
Perrier-JouëtChampagne
RedbreastIrish Whiskey
Royal StagWorld Whiskies
Monkey 47Gin