Pernod Ricard India

02 / History Our History

The story of Pernod Ricard in India joins two centuries of French craft to three decades of patient, premium brand-building in one of the world's most dynamic markets.

· The milestones

1715
Martell is founded
Jean Martell establishes his cognac house in the town of Cognac, the oldest lineage in the group still in the bottle today.
1780
Jameson, in Dublin
John Jameson founds the Bow Street distillery, beginning a tradition of triple-distilled Irish whiskey.
1805
The lineage continues
Maison Pernod opens in France. The craft and the name that will anchor the house enter the world.
1824
The Glenlivet is licensed
George Smith takes the first licence in the Livet valley, defining the Speyside single malt for two centuries to come.
1827
Champagne Mumm
G.H. Mumm is founded in Reims, in time becoming one of the most celebrated champagne houses in the world.
1909
Chivas Regal
The Chivas brothers of Aberdeen craft a 25-year-old blend, founding a name now synonymous with luxury Scotch.
1934
Havana Club
Havana Club is established in Cuba, carrying the island's rum-making heritage onto the world stage.
1975
Two families, one vision
Pernod and Ricard merge to form Pernod Ricard, a French house with global ambition.
1979
Absolut, reinvented
Absolut Vodka launches from Åhus, Sweden, becoming a global icon of design and craft.
1993
India begins
Pernod Ricard India is incorporated, an early bet on the country's appetite for premium spirits.
1995
Made for India
Royal Stag and Blenders Pride are created for the Indian market, the foundations of a locally made portfolio.
2001
An Indian portfolio
The group's acquisition of Seagram brings Royal Stag, Blenders Pride and 100 Pipers into the house.
2010s
Trading up
Premiumisation accelerates; the network grows to more than thirty bottling plants and distilleries at Nashik and Behror.
2021
A good place
The 'Good Times from a Good Place' 2030 roadmap drives water stewardship and community action across India.
2023
A new chapter
Jean Touboul is appointed Managing Director & CEO, continuing the transformation of the India business.
Today
Among India's largest
The second-largest spirits company in India by revenue, manufacturing nationwide and building for the decades ahead.